Warriors Ampersand T-shirt
$20.00(Blue/Golden Yellow)
100% Cotton
Thin
The origin of this kind of design came from Amsterdam design studio Experimental Jetset's "John & Paul & Ringo & George" shirt designed for a Japanese T-shirt label in 2001. They have always been interested in the concept of 'self-referentiality': the idea of graphic design that refers to itself, to its own context, or to the medium as a whole. (Self-referentialiy is often seen as a post-modern property, which is something we simply disagree with; it has always been their goal to put self-referentiality back in the modernist bloc). The fact that they used an ampersand ('&') after each name had a purely formal reason. When they put the four names under each other, without the ampersands, they thought the name 'George' was sticking out too much, as this word was the longest. They solved this by putting the name 'George' at the bottom on the list, and adding ampersands to all the other names. This way, the list of names looked more even. That's how the ampersands were introduced in the design. They wanted to design a t-shirt that would function as an archetypical 'band shirt' (in the same way that the 'Anti' shirt, which we designed a year earlier, was meant to function as an archetypical 'slogan shirt').
What I have done is used the same concept, except this shirt represents the 5 MVP's of The Warriors who carried our team to victory in the 2014 NBA Playoffs. This shirt was designed to honor those amazing players by the names of "Curry & Thompson & Green & Iguodala & Barnes."